In my current position I am in charge of establishing the UX research function at an ambitious software start-up building an XRM system. My main responsibility is to enable four product squads to conduct user research by providing trainings, templates, and direct support in product discovery and usability testing projects. Establishing an entirely new function in the Product & Engineering team, I am shaping new, cross-functional processes for lean product design while also building the infrastructure for scalable UX research, incl. the introduction of software tools, compliance measures, and participant recruitment processes.

In addition, I continuously work on refining and expanding the Design team‘s library of basic UX artifacts like personas or customer journeys and implemented a new insights management tool that allows our Product Managers to cluster and prioritize user requirements collected by the Customer Success and Sales teams.

weframe is a tech company that aims to reinvent the way meetings and workshops are conducted by providing hardware and software solutions for hybrid, cross-device group collaboration. At weframe, I was in charge of building up and leading a small team of UX Researchers and Service Designers.

Being responsible for planning and coordinating the team‘s initiatives, I established basic infrastructure, tools, workshop formats, processes, and a broad set of study designs and UX deliverables. Communicating insights from user research to management and across departments, I was strengthening the alignment of product strategy, business goals, and market needs. In addition, I was still doing practical user research and service design work, conducting end-to-end user studies, translating data into actionable insights, and iterating conceptual designs.

In 2018, I co-founded uintent, a UX agency that focused on high-quality research consulting and sustainable business practices. Since then, uintent has grown into a well-known UX agency in Germany and created an international parent company (ReSight Global) with a global network of UX professionals.

In the start-up period, I took the lead in creating the new corporate identity, including company website, marketing materials, and deliverable templates. I developed a stable relationship with two major clients from the business software and automotive industries that were essential for the company‘s success while also taking care of process streamlining, project controlling, and additional business development. I continued to conduct UX research studies from start to finish while also acting as design lead within the company – consulting clients and colleagues on interaction and user interface design.

GfK promoted me to the position of UX consultant in July 2017. I continued to conduct UX research, using a wide variety of tools and methods. Furthermore I began to focus on B2B software and automotive industries. Being the key account manager for a client developing business software, I was responsible for pricing calculations and negotiations, delegating projects to GfK’s junior consultants, advising them on study design, project controlling, and the coordination of external service providers. In addition, I was able to pilot and implement an approach to agile and iterative UX testing together with that client.

As Research Professional at Germany’s largest market research company I planned and conducted user experience studies for a wide range of clients and consulted them in the fields of interface and product design. I applied a variety of tools and methodologies, including usability tests, rapid prototypings, requirements analyses, card sortings, contextual inquiries, diary studies, and focus groups. I created several types of research deliverables like detailed PPT reports with design suggestions, information architectures, flow diagrams, and personas. Another part of my job was the presentation of those deliverables as well as running design workshops with important client stakeholders.

I worked with clients from a variety of industries like automotive, finance, media & entertainment, and the health industry. I also gained experience in managing international projects, coordinating GfK teams from other countries and external partner agencies.

At Intershop, I worked in the UX research team. Tasks included data collection at Intershop‘s clients, data analysis and data presentation. In cooperation with the visual design team, I created personas for the product development teams. Furthermore I performed detailed task analyses, created BPMN diagrams and worked on spreading UX findings using a Confluence wiki.

From May to October 2014, I was working on my master‘s thesis at Intershop. In collaboration with the departments User Experience and Product Marketing, I developed a framework for detailed customer journey analyses in an omni channel retailing environment.

As an intern at the Universal Music Group I gained first experience in the field of key account management and enhanced my expertise with a variety of online marketing tools. The core area of my work was affiliate marketing. Furthermore, I participated in the coordination and set-up of pricing campaigns, created online advertising materials, performed market analyses and was in charge of B2B newsletters.

While working at twago, I was responsible for online marketing and SEO projects, which included keyword analysis as well as onpage and offpage optimization measures. I also did public relations work in a small, fast-growing and dynamic start-up, writing press materials and being responsible for the corporate blog.