Working on a complex scheduling feature for a B2B SaaS start-up, I conducted a large redesign project for which we went through the entire user-centered design process. We conducted a qualitative user research project for discovery before starting with ideation sessions and then moving on to the design validation phase with four iterations.

In 2018 I co-founded uintent, an employee-owned UX research agency. As creative lead, I developed our corporate identity, incl. logo, color scheme, typography, and imagery. For the creation of our company website, I moderated design sprints, created the information architecture and wireframes, and took care of a large part of front-end development.

One of my key accounts (a medium-sized software vendor) wanted their usability testing efforts to match the speed of agile development. We created an agile UX approach in which processes are more streamlined, dev teams are integrated into UX work and documentation is lean. The approach became the standard way of usability testing for the client.

Our client (a large telecommunications provider) was redesigning their website's main navigation and wanted to evaluate the site’s information architecture to ensure its fit to the users’ mental model. We decided to combine qualitative 1-on-1 interviews with a computer-assisted open card sorting and a brief usability test.